The Portman Group - 'Crunk Juce' and 'Suck & Blow'
24 January 2012
The Portman Group has issued a ‘Retailer Alert Bulletin’ in respect of the above products - ‘Crunk Juce’ and ‘Suck and Blow’.
The Portman Group Complaints Panel have apparently concluded that the marketing of both products breaches their code of practice in different ways - More detail can be found by viewing the Portman Group Bulletin. They are asking retailers not to place any more orders for either product in their current format after 31st March, 2012.
The Portman Group's Code of Practice on the Naming, Packaging and Promotion ofAlcoholic Drinks was originally introduced in 1996 and the current Code of Practice came into full effect on 1st January, 2008. It seeks to ensure that drinks are marketed in a socially responsible way and to an adult audience only. The Code of Practice can be found 'Code of Practice'.
The Portman Group has a live consultation on a revised new Code, which consultation imminently expires on 31 January 2012. Further detail available on their website - http://www.portmangroup.org.uk.