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Consultation on Alcohol Industry's Code of Practice for marketing extended

Earlier this year as part of the Government’s Public Health Responsibility Deal, the Portman Group undertook to review the alcohol industry’s Code of Practice on the responsible marketing of alcohol.  The Code applies to all alcohol sold or marketed in the UK regardless of whether alcohol producers are members of the Portman Group or signatories to the Code.

Since the last review of the Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks in 2006, the marketing environment has changed considerably with new forums including social networking such as Twitter.

The deadline for the consultation has now been extended to 31 January 2012.  The consultation can be downloaded from the Portman Group’s website on the following link: http://www.portmangroup.co.uk/?pid=1003&level=1